Brand Video Script

Preparing your baby's nursery can be a very special experience. But finding nursery products which satisfy both mum and dad can sometimes be tricky.

At Steelcraft, we make sure our entire line is not only safe, durable, reliable and functional, but also stylish and attractive.

From strollers, joggers, prams, and highchairs right through to portable cots, rockers, and walkers, whether you're after a standalone product, that hard-to-find accessory, or an entire coordinated range, Steelcraft products are both a pleasure to use and a pleasure to behold.

That's why Steelcraft is the name you can trust in your nursery.

At Steelcraft, we pride ourselves on being able to cater to every taste, every budget, and every baby… from newborns through to toddlers.

We employ a specialist team of designers to ensure you have the widest possible selection of appealing styles and designs at your fingertips.

While we stay abreast of the latest home and interior decorator fashions, we also know that your baby spends a long time in nursery products.

That's why at Steelcraft, we design for tomorrow as well as today. All of our products have a timeless quality — fashionable yet understated, distinctive yet enduring.

We work hard to ensure you get the longevity you need and the aesthetic you want.

Of course, we know that stylish design isn't your only concern when buying nursery products. We know that mums and dads are busy — often sleep-deprived — people.

That's why we place an equal importance on creating nursery products which make life easier for everyone.

Parents find our products incredibly easy to use, and babies find them more than a little comfortable.

Our innovative research and design scientists have spent years testing and refining the Steelcraft range of products.

The result…? Every Steelcraft product is crafted with the utmost attention to detail and care for your convenience.

Steelcraft products help take the hard work out of your day. They minimise fuss and they work as they should.

The Steelcraft story started with [insert his original job title here], Colin Johson, in suburban St Kilda, Victoria. When his wife fell pregnant in 1947, Colin fashioned her a stroller in their backyard garage.

After neighbours and friends witnessed his handiwork, Colin found himself inundated with requests for custom strollers.

By the end of the year, he was selling strollers through the local markets, and it wasn't long before he had his own factory manufacturing — not only strollers — but also highchairs, cots, change tables, and bassinettes.

From thee humble beginnings, the Steelcraft brand has gone from strength to strength.

Now one of Australia's leading nursery product manufacturers, Steelcraft employs XXX [INSERT NUMBER OF STAFF] specialist staff, and is the only manufacturer in the Southern Hemisphere with its own ISO accredited Quality Assurance, research, and test facility.

Otherwise known as QUEST, this centre was specifically established for the comprehensive testing of nursery products.

This means we're the only company in Australia that can test its own products. And we take testing VERY seriously… We test and re-test everything thoroughly. So thoroughly, in fact, that we exceed Australian standards.

And Australian standards are the most stringent in the world. American and European approved products have to be modified just to be sold here!

Our highly trained staff are meticulous, and our processes are continuously monitored. That's why our Quality and Standards Testing Centre has been awarded ISO 9002 certification.

QUEST is capable of conducting tests to Australian Standards AS/NZS 1754, AS/NZS 3629, and AS/NZS 2088, as well as numerous accredited International Standards.

Translation…? Safe products. Safe baby.

Our commitment to quality means your nursery products are safe, durable, and easy-to-use.

Steelcraft is dedicated to helping mums and dads through the joys and hardships of early parenthood.

We pride ourselves on creating nursery products which are safe, reliable, durable, and — last but not least — pleasing to the eye.

Steelcraft nursery products — Your baby… Your nursery… Your choice.