A specialist writer with deep, technical experience.

Good copy says things beautifully; great copy says the right things beautifully.

And for that, you need more than just any old writer (or AI). You need a specialist writer with actual lived, hands-on experience in the world. Experience beyond writing.

Over my 32-year career, I’ve worked as a user experience designer, an information architect, a customer experience specialist, a system designer and developer, and a manager. I’ve written in every role, but my roles have been incredibly varied.

I have a wife, three kids, a house with a pool, and a mortgage. I’ve been through IVF (three times). I’ve beaten cancer (twice). I’ve suffered from anxiety. I’ve nursed my dad on his deathbed. I’ve launched businesses. And, nowadays, I have many more grey hairs than brown.

Only some of that relates directly to writing. Even less to your business. But all of it contributes to my skills as a writer. It gives me the perspective to develop a genuine understanding of your offering, and the empathy to develop a genuine understanding of your clients.

I get what you need and what they need — right down to all the subtle nuances that differentiate you. The nuances that even you struggle to articulate.

Of course, I also have many, many years’ experience as a strategic, high-value writer.